Every SME owner would have asked this question of themselves before. Should my business have a website, even though my company is small and sells products or services that cannot be sold online? If you have a business, you should have a website. Period.
First of all, whether you should have a website does not depend on how big your company is or whether your products or services can be sold online, that is the biggest misconception one can have. Having a website is about marketing and advertising yourself the way you want your company to be seen at first glance. In today’s informational age where people look for products and services online via search engines and business directories everyday, a website may well be the first point-of-contact between a company and its target audience.
Tell us, have you ever passed judgment at someone right from the first impression you had of him/her? Yes you have. And so has everyone else. First impression counts in life and in business. It is thus critical that you have a website that conveys a good first impression to your potential customers.